There are four conversation categories as specified by WhatsApp:

• Utility conversations: Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.
• Authentication conversations: Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)
• Marketing conversations: Include promotions or offers, informational updates, or invitations for customers to respond/take action. Any conversation that does not qualify as utility or authentication is a marketing conversation.
• Service conversations: all user-initiated conversations will be categorized as service conversations, which help customers resolve enquiries.

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